01 — Overview
SonderMind connects people with licensed therapists and psychiatrists. The work covered a full redesign of their landing pages and social media creative.
SonderMind — Designity · 2024
UI design | Landing pages | Social media | Illustration
Redesigning a mental health brand to feel like a place people actually want to go
Role: Lead Visual Designer
02 — The challenge
It felt like a clinic. It needed to feel like a conversation.
The brand felt clinical and cold, not the right feeling for a platform asking people to take a vulnerable first step.
The question wasn't what looks professional. It was what makes someone feel okay about taking the first step.
Before
03 — The direction
Built a custom illustration system for each treatment area. Anxiety, depression, grief, and PTSD each got its own visual language and accent color, replacing the clinical tone with a distinct emotional identity.
04 — Landing pages
One system, four treatments.
One system, four treatments. Same structure, adapted for each condition.
05 — Social media
The same voice, at smaller scale.
same warmth, same illustration logic, same color consistency across formats.
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