01 — Overview : CALIBUDS
A cannabis brand built from scratch, from logo to packaging. The identity needed to feel rooted in California while standing out on shelf.
Cali Buds and Zenbar —2017
Branding | Logo design | Packaging
Two cannabis brands, two completely different identities
Role: Brand Identity and Packaging Designer
02 — Brand Identity
The California bear and the cannabis leaf, merged into one mark. An identity that feels rooted in where it comes from.
The question wasn't what looks professional. It was what makes someone feel okay about taking the first step.
Color grid
03 — Packaging
Each strain gets its own color while staying under one visual system. The packaging had to work on shelf and communicate the product variant instantly.
The question wasn't what looks professional. It was what makes someone feel okay about taking the first step.
01— Overview: ZENBAR
A rebranding of an existing cannabis identity, bringing the visual language in line with what the brand name actually promises. Calm, minimal, and considered.
The question wasn't what looks professional. It was what makes someone feel okay about taking the first step.
02— Logo Redesign
The existing logo did not reflect the calm and peaceful quality the brand stood for. The new direction started with the logo, smoothing and softening the forms until it felt like the brand name it carried.
The question wasn't what looks professional. It was what makes someone feel okay about taking the first step.
03 — Packaging
Dark, cluttered, and competing with itself. The new direction flipped everything: white base, minimal line work, and concentric waves radiating from the centered logo.
Before
Now
04 — Closing
A complete visual system, digital and print, built on one consistent language. Every photo, every icon, every page speaking the same visual voice.