Impact Theory— 2018 - 2023
Brand system | Editorial | Social media | Comic book
Art directing an entire media company, from brand to comic books
Role: Art Director
01 — Overview
Impact Theory is a media and entertainment company. As Art Director for five years, the work covered every visual touchpoint across the brand, sub-brands, shows, and publications.
02 — The Ecosystem
One visual language across the main brand, multiple sub-brands, shows, publications, and products.
03 — Impact Theory
Impact Theory built its identity around one idea, that mindset is everything. The visual work had to carry that weight. Bold, direct, and built to stop someone mid-scroll.
The question wasn't what looks professional. It was what makes someone feel okay about taking the first step.
Landing Page
Social Media — LinkedIn banner & YouTube banner
Social Media — YouTube thumbnails
Social Media — Instagram posts and stories
Print/ Digital — One sheet
Digital — Impact Theory Deck
04 — Women of Impact
Same universe, completely different energy. Where Impact Theory was dark and driven, Women of Impact needed warmth without losing the edge. Pink and blue neon, same typographic backbone, built for a different conversation.
The visual system extended across every platform, from YouTube and LinkedIn to Instagram posts, stories, and event invitations.
Social Media — LinkedIn banner & YouTube banner
Social Media — YouTube thumbnails
Print/ Digital — One sheet
Print/ Digital — Invitaion cards
05 — Impact Theory University
The education arm needed to feel credible without feeling academic. The visual language pulled from the main brand but was stripped back, less neon, more structure, built for people who were there to learn something.
Impact Theory University— Website
Impact Theory University— Icons & Badges
06 — Neon Future
Neon Future is a sci-fi comic book series published by Impact Theory. Designed the cover system, title treatment, interior page layouts, lettering, and supporting graphics across multiple issues. Every page had to feel intentional and every issue had to hold together visually.
Neon Future— Issues 1-5
Neon Future— interior pages
04 — Closing
A complete visual system, digital and print, built on one consistent language. Every photo, every icon, every page speaking the same visual voice.