Robertson Stephens — Designity · 2025
Brand guidelines | Print & Digital Material | AI-assisted
Building a complete brand system for a wealth management firm, from brand book to every touchpoint
Role: Lead Visual Designer
01 — Overview
Robertson Stephens is a national wealth management firm. The work covered building their complete brand system from scratch, from brand guidelines through every client-facing touchpoint.
02 — Brand Book
Built the brand guidelines first. Logo, typography, color, and photography rules. The foundation everything else was built on.
The question wasn't what looks professional. It was what makes someone feel okay about taking the first step.
03 — The direction
Authoritative but not aggressive. Restrained typography, subtle AI-generated photography, and white space doing most of the work.
04 — Brand Applications
Every client-facing asset built on the same visual system.
PowerPoint Template
Corporate Brochure
Tri-Fold Brochures
Website Banner Ad
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Downloadable PDF's
04 — Closing
A complete visual system, digital and print, built on one consistent language. Every photo, every icon, every page speaking the same visual voice.